Currently the highest valued startup in the US – with a recent valuation of over $40 billion – Uber has fundamentally transformed how the world thinks about technology and transportation. Having reached its 300th city this year, #ubereverywhere has not only scaled globally, but has also inspired entirely new businesses and applications through the success of its innovative business model.
We are excited to have Lucas Samuels, senior marketing manager of Uber Canada, with us to discuss the company's history and origins in Canada.
This workshop will highlight some of the marketing tactics and growth strategies that were directly responsible for driving Uber’s rapid expansion around the world. You'll also get a sneak peek into what’s in store for the future.